01 / The question
What needed
exploring?
How can a podcast stand out in a crowded feed while carrying the same personality into its wider promotion?
← Selected work
01 / 04 Brand identity / freelance
Spilt Milk
A podcast identity with personality in every format.
Project
overview.
A playful visual system for a podcast, designed to stay recognisable at the scale of an app icon and expressive at poster size.
Identity · Cover artwork · Social graphics
Rhi independently designed and completed this project. Open the image for a larger view.
What needed
02 / The approach
How Rhi
worked.
Rhi sketched variations of the name, the milk bottle and the spill motif. She refined the lettering and symbol around legibility at small scale, then developed a pink and blue palette that could flex across different assets.
03 / The outcome
What she
designed.
The work brings together logo explorations, podcast cover artwork, posters and social applications. Some settings shown are presentation mockups; the identity and artwork are the designed output.
A design decision, in context
From motif to identity.
What informed it
The original brand board shows how Rhi tested hand lettering, a milk bottle and spill shapes before choosing a compact identity for the podcast cover.
What the work shows
The board sets out a repeatable palette and motifs; the cover and tote show the visual system in two different settings. These are identity applications, with no audience response claimed.
More from this project.
Select an image for a larger view of the available original.
