01 / The question
What needed
exploring?
The brand’s clothing and lookbooks have a vivid, playful character. How might its online shopping experience feel like part of the same world?
← Selected work
02 / 04 Digital retail / independent concept
Somewhere Nowhere
Bringing a playful fashion identity into the shopping journey.
Project
overview.
An independently developed, uncommissioned redesign that gives Somewhere Nowhere’s expressive clothing a more fitting digital home.
Brand research · Omnichannel strategy · Website design
Rhi independently designed and completed this project. Open the image for a larger view.
What needed
02 / The approach
How Rhi
worked.
Rhi reviewed the existing site and competitor activity, then translated the brand’s visual energy into bolder page layouts. She explored ways for customers to take part in the brand rather than only browse products.
03 / The outcome
What she
designed.
The proposed Creations section combines product customisation, a tailoring and upcycling service, and accessible DIY content. These screens and services are design proposals, not a live brand partnership.
A design decision, in context
Making the brand feel like itself.
What informed it
Rhi identified a contrast between a restrained website and the brand’s expressive clothing and lookbooks. That observation informed the choice to bring stronger colour and play into the shopping pages.
What the work shows
These layouts translate that direction into navigation, category and product views. The Creations ideas add participation through customisation, upcycling and DIY content; they remain uncommissioned proposals.
More from this project.
Select a page group to inspect the original designs at a larger size.
