The person behind the projects
Hi, I’m Rhi. I came to UX through fashion and visual design, and I enjoy working where people’s needs and a brand’s character meet. I explore ideas through research, then give them shape in clear interfaces, identities and prototypes.
Based in Utrecht, the Netherlands · Open to design roles and independent projects
01 / Approach
I start by understanding people’s routines and the points where an experience feels confusing or disconnected. Research helps me define what to solve; sketches and prototypes help me test how a solution might work.
My background in fashion business and UX means I enjoy working across both the character of a brand and the structure of an experience.
02 / Skills
Interested in the mix of thoughtful research, distinctive visuals and clear communication that makes an idea work for real people.
See selected work ↗03 / Education
Loughborough University · 2023–2024
University of South Wales · 2017–2023
04 / Experience
Collaborative industry project · UX researcher and client liaison · 2024
Worked with a student team on a digital concept to help prospective EV users understand and trust intelligent charging. Rhi contributed UX research and client liaison, helping translate the team’s insights into peer support and expert verified forum ideas, and co-presented the proposal to EDF.
Industry project · UX researcher & UI designer · 2023
Mapped both estate agent and customer journeys, identified opportunities across navigation and usability, and developed low and high fidelity redesign concepts for the website and app. Presented recommendations directly to the CEO.
Graphic design internship · 2019
Created digital and print assets aligned with the brand, collaborating with the founder and other teams while managing multiple design requests.
05 / Contact
Looking for someone to bring research, design thinking and a playful visual sensibility to your project or team? I’d love to hear from you.
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