01 / The question
What needed
exploring?
How can a podcast stand out in a crowded feed while carrying the same personality into its wider promotion?
← Selected work
01 / 04 Brand identity / freelance
Spilt Milk
A podcast identity with personality in every format.
Project
overview.
A playful visual system for a podcast, designed to stay recognisable at the scale of an app icon and expressive at poster size.
Identity · Cover artwork · Social graphics
I designed and completed this project independently. Open the image for a larger view.
What needed
02 / The approach
How I
worked.
I sketched variations of the name, the milk bottle and the spill motif. I refined the lettering and symbol for legibility at small scale, then developed a pink and blue palette that could flex across different assets.
03 / The outcome
What I
designed.
The work brings together logo explorations, podcast cover artwork, posters and social applications. Some settings shown are presentation mockups; the identity and artwork are the designed output.
A design decision, in context
From motif to identity.
What informed it
My original brand board shows how I tested hand lettering, a milk bottle and spill shapes before choosing a compact identity for the podcast cover.
What the work shows
The board sets out a repeatable palette and motifs; the cover and tote show the visual system in two different settings. These are identity applications, with no audience response claimed.
More from this project.
Select an image for a larger view of the available original.
