01 / The question
What needed
exploring?
The design question was how to give Spilt Milk a recognisable personality across its cover artwork and social promotion. The name offered a starting point for bottle, spill and crying motifs.
Selected work
01 / 04 Brand identity / freelance
Spilt Milk
An expressive podcast identity, from lettering explorations to published social graphics.
Project
overview.
An independently completed freelance identity project for Spilt Milk. The work brings together hand-drawn lettering, milk-bottle and spill motifs, a pink and blue palette, cover artwork and promotional graphics.
My role: Brand identity · Lettering and illustration · Cover artwork · Social graphicsA design decision, in context
From motif to identity.
What informed it
The original brand board records explorations of the podcast name, a milk bottle and spill shapes. These motifs connect the name “Spilt Milk” with the phrase “No use crying”, giving the identity a recognisable visual theme.
What the work shows
The pink and blue palette, freehand lettering and recurring illustrations carry across the artwork. The supplied Instagram screenshots show these elements used in published posts, alongside the original design explorations and presentation mockups.
I designed and completed this project independently. Open the image for a larger view.
What needed
02 / The approach
How I
worked.
I explored variations of the name, bottle illustrations and spill-shaped frames. The board brings these explorations together with colour and application ideas. The resulting artwork uses a consistent pink and blue palette while varying the lettering, imagery and composition across posts.
03 / The outcome
What I
designed.
The design work includes identity explorations, cover artwork and promotional graphics. The supplied screenshots document use on the podcast’s Instagram account, including a post announcing a sticker giveaway. Additional merchandise scenes below illustrate possible applications of the identity.
The identity in use.
Screenshots supplied from the podcast’s Instagram account show the visual identity in published content and sticker promotion. Select either image to read it in full.
Original artwork & applications.
Select an image for a larger view of the available original.
Application concepts.
Three visualisations explore how the identity could extend to stickers, mugs and totes. These scenes were created with AI assistance and are concept mockups.
