A little about me
Hi, I’m Rhi. I came to UX through fashion and visual design, and I enjoy working where people’s needs and a brand’s character meet. I explore ideas through research, then give them shape in clear interfaces, identities and prototypes.
British designer based in Utrecht, the Netherlands. Open to design roles and independent projects in the Netherlands and the UK. No visa sponsorship required in either country.
01 / Approach
I start by understanding people’s routines and the points where an experience feels confusing or disconnected. Research helps me define what to solve; sketches and prototypes help me test how a solution might work.
My background in fashion business and UX means I enjoy working across both the character of a brand and the structure of an experience.
02 / Skills
I’m interested in the mix of thoughtful research, distinctive visuals and clear communication that makes an idea work for real people.
See selected work03 / Education
Loughborough University · 2023–2024
University of South Wales · 2017–2023
04 / Experience
Collaborative industry project · UX researcher and client liaison · 2024
In a six-person student team brief for EDF, I led client communications, contributed to UX research and co-presented our concept. The team proposed a website journey combining a lifestyle questionnaire, personalised guidance, educational videos, an expert-verified forum and Buddy support to address uncertainty around home EV smart charging.
View EDF Energy case studyIndustry project · UX researcher & UI designer · 2023
I mapped customer and estate-agent journeys and identified navigation and usability opportunities in ProprHome’s website and app. I developed low- and high-fidelity redesign concepts and presented recommendations to the CEO as part of the project team. The work was a proposed improvement, not a live redesign.
View ProprHome case studyGraphic design internship · 2019
I created digital and print assets aligned with the brand, collaborating with the founder and other teams while managing multiple design requests.
View TOTM campaign designs05 / Portfolio
Browse the full portfolio or a selection of smaller projects in Figma.
06 / Contact
Looking for someone to bring research, design thinking and a playful visual sensibility to your project or team? I’d love to hear from you.
Back to the work