Industry project · Team UX review · 2023

ProprHome

Mapping two property journeys and turning usability problems into a redesign proposal.

My role.

As part of a project team, I researched the website and app experience, mapped customer and estate-agent journeys, identified usability opportunities and developed proposed low- and high-fidelity improvements. The team presented recommendations to ProprHome’s CEO.

These are project artefacts and proposals. The material does not establish that the redesign was launched or that its effects were measured.

UX research · Journey mapping · UI proposal

From findings to design choices.

01 / Understand

The team reviewed customer and estate-agent journeys separately. The opportunity map records confusing sign-up transitions, fragmented information and uncertainty about how property filters work. These are findings from the review, rather than measured changes in user behaviour.

02 / Prioritise

We grouped issues by usability, understanding, trust, accessibility, engagement and brand consistency. For example, uncertainty about agents and hard-to-find reviews pointed towards clearer agent information and trust cues; language and contrast issues called for accessibility improvements.

03 / Propose

For confusing registration steps, the map proposes a skippable guided tour and progress indicators. For long pages, it proposes accordion sections. These examples connect an observed problem to a UI recommendation; they were proposal directions, not validated improvements.

Colour-coded ProprHome UX opportunity map with website improvement ideas — UX opportunity map from the team project

Explore the prototype.

The team’s original project page links to a recorded walkthrough and an interactive Figma prototype of the redesign proposal.

Open interactive prototype Watch recorded walkthrough

View the original prototype reference page

Original ProprHome project page with QR codes for the recorded walkthrough and interactive prototype — Original prototype reference page from the team project

This was a collaborative redesign proposal. The prototype does not establish that the changes were launched or that their effects were measured.

Project artefacts.

The opportunity map above connects review findings to proposed changes. The process and journey maps below provide the supporting context. Open a page for a larger view.

Process diagram linking user flows, research and redesign — Process diagram

Customer journey map, from awareness and onboarding to search, viewing and referrals — Customer journey map

These project pages show research and design direction from a collaborative proposal. They do not show a shipped product or measured outcome.