Brand and content strategy · Independent case study

Loafin’

An expressive direction for Bedroom Athletics, from naming to social content.

Project
overview.

I studied how Bedroom Athletics could engage its social following more actively. I developed an uncommissioned identity evolution, Loafin’, and a content direction intended to make the brand easier to recognise and interact with.

Independent study · Brand strategy · Content planning

The question

The case study began with a gap between regular posting and audience interaction. I explored how to refresh the brand’s presence while retaining familiar elements.

The approach

I analysed the brand and competitors, tested naming and lettering, then planned a blog, launch video and six social posts. The sequence moves from a countdown and reveal to customer thanks, collaborations and product stories. My sketches show how the pieces would work as a series.

The proposal

Loafin’ is a proposed brand evolution supported by identity sketches and a social content plan. These materials document my thinking; they do not represent a commissioned rebrand or measured engagement results.

A closer look.

Open the original research and design pages at full size.

Early naming and lettering explorations.